Record-setting Deal for CODA
A bidding war for the film CODA has led to Apple TV+ agreeing to pay a record amount for the movie that debuted this week at Sundance.
The $25 million amount is the highest paid for the worldwide rights to air a film shown at Sundance. CODA is the story of a high school senior, played by Emilia Jones. The only hearing person, she has to decide whether to leave and pursue her music dreams or stay at home to help her parents. The story is based on the French film La famille belier. Deadline quotes writer-director Siân Heder’ as saying:
The whole CODA team is also so grateful to Sundance for being a part of the film’s journey. I hope that this film and Apple’s powerful support will help kick down some doors standing in the way of inclusion and representation and pave a path for more stories that center characters from the Deaf and Disabled community. The world has waited too long for these stories to be told. Now is the time. No more excuses.
A release date is yet to be announced by Apple, most likely it will be later this year.